The Power of Persuasion

​What made you click on and start reading this blog? 
Was it the catchy, branded graphic? Was the headline relatable?
Are you interested in understanding more about persuasion as a strength? 
 
How can we measure the strength of persuasion and how can you dial up this strength or learn the techniques to be persuasive and not controlling?
 
Persuasion is the art of being able to bring people around to your way of thinking. It is characterised by the words we choose and the actions and behaviours we adopt. 
 
Persuasion is everywhere. We see it all the time and sometimes it can be subtle. Advertisements, political campaigns, social media trends; all looking to get your custom, vote and attention. 

Cialdini, (1984) described the principles that make persuasive messages influential and successful. Some persuasive efforts may use several of these tactics simultaneously, but they comprise of reciprocity, scarcity, authority, commitment and consistency, liking and consensus. 
 
Bateman, in her book, ‘Strengths Profile’, suggests that if persuasion comes naturally to you, you’re likely to be action-orientated, have a ‘fighting for a good cause’ approach, be convincing and collaborative. People with this strength should exercise caution though and make sure that their way is the right way before defending or promoting something they shouldn’t. It could backfire. 
 
If you find it difficult to bring people along with you, Bateman suggests an approach that means being clear with others about your intentions and passions. Building positive relationships could prove to be fruitful in the future, should it be necessary to rely on these relationships for support.   
 
Learn more about Strengths by clicking on the themes menu to the right.