Kirsty McWilliam
Founder / Executive Coach

Following a successful career as a chartered accountant with two of the 'Big 4' accountancy firms, Kirsty's passion for driving change in business, turned to a drive and passion for enabling change in people and in 2008, Coaching Direct was founded.
Kirsty is now an experienced, accredited coach working from her base in Scotland.  Alongside her own coaching, Kirsty is an experienced coach trainer and is passionate about professionalism in coaching, working with leaders on a 1-2-1 basis, and group settings using both emotional intelligence and strengths profiling to support development.
Kirsty, as a business leader herself, leads by example. Managing two successful Scottish based businesses, she knows the economic and political landscape that our Leaders of today face.

Kirsty is an accredited coach and member of the Association for Coaching, a fellow of the Association of Certified Chartered      Accountants and licensed by MHS to certify and deliver EQ-i2.0, the leading emotional intelligence tool.
Contact Kirsty

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Louise Elliot
Associate Coach

As a former senior HR manager for a leading retail brand, Louise brings a wealth of experience in leadership, training, personnel and learning. Louise' coaching specialisms and interests include personal resilience building, action centred outcomes, confidence building and career development. 
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Louise is based in Edinburgh and is a graduate, Associate member of the Chartered Institute of Personnel &Development, Member of Association for Coaching and has counselling and mindfulness qualifications. 




Edinburgh based clients and Online Coaching available.

Myfanwy Moran
Associate Coach

Based in Stirling, and working throughout the central belt, Myfanwy is an executive coach with interests in the FMCG, Food and Drink, Manufacturing and FinTech industries. 

An experienced former HR professional, Myfanwy holds an ICF Certificate in Personal Coaching Practice, the EQ-i and EQ 360 Practitioner certificate, MBTI and OPQ Practitioner and is Frankin Covey facilitator. 

Myfanwy develops leaders in their roles, aspiring leaders, provides general career coaching, works with clients to embed coaching cultures and delivers coach training. 

When Myf isnt busy with her coahcing clients and delivering training, she en


​Central belt clients and Online Coaching available.

Suzanne Lord 
Associate Coach

Based on the West Coast of Scotland, Suzanne has recently qualified as a coach with Coaching Direct. Before becoming a professional coach, Suzanne worked in broadcasting and journalism over a period of 20 years, most recently in a senior leadership role.  

In addition to her LLB (Hons) with Management, Suzanne holds the Accredited Award in Coach Training and is currently pursing her own personal accreditation. 

Suzanne enjoys working with personal coaching clients on a one to one basis to support them in making life changes and achieving personal goals. Suzanne also works with new-to-role leaders to 

Outside of coaching, Suzanne enjoys travelling and exploring new places and has a keen passion for tennis. 

Glasgow based clients and Online Coaching available.

Sarah Christie
Client Relationship Manager

Sarah studied with Coaching Direct, achieving the Accredited Award in Coach Training in 2012.  As a qualified project manager, Sarah's background lies predominantly in strategic change management. After being coached herself, she decided to pursue a long held ambition of establishing her own digital media business and subsequently joined Coaching Direct as a digital consultant in 2017. 

Sarah manages the online marketing activity for Coaching Direct, as well as our client relationships and Associate Coaching bank. 
​Contact Sarah ​

Kirsty is joined by a number of training associates across the United Kingdom, United Arab Emirates and Asia. 

Coaching Direct considers the needs of their clients. My journey through the Coaching Course then onto formal accreditation Coaching Direct has been value for money, relevant, fun, professional and collaborative" M. Griffin